Frequently
Asked QuestionsFrequently
Asked QuestionsPutting your company on the Internet in a meaningful way means putting up a
web page. Essentially this is a like a full colour brochure only better because
its interactive. It will tell customers about your company, advertise your products
and can be an on-line ordering service for you.
<back to top>
The Internet is presenting businesses with a new form of marketing. It’s not
the "in your face" advertising of the 1980’s. On-line that approach simply won’t
work. Marketing has to be more about information and less of a hard sell. People
may look you up, but they won’t stay long if all they are going to get is pure
hype. They will stay if they feel they are becoming better informed by doing
so. And that is essentially why the Internet is such a brilliant way to market.
You are not cold calling people, but making it possible for people who are already
on the look out for a product like yours to come to you. When they find you,
if you can present the right image and provide them with all the up to date
information they need, then you’re more than half way to closing the sale.
<back to top>
The beauty of a web page is that it’s not a "page". It’s far more exiting than
that. It can be as many pages as you want it to be, displaying anything from
a single graphic image to a complex document. Take your A4 concepts and throw
them out of the window. With a web page you can take people on a tour of your
company and actually demonstrate your products using moving images and sound.
And because it’s interactive customers can buy your product or services direct
from you with one mouse click.
<back to top>
Constructing a Web Page needn’t be difficult or costly. You can create your
own by renting space and programming whatever you wish in that space. But if
you have no experience of computers or the Internet then it’s probably better
to let our team of experts design it for you.
<back to top>
You don’t need to know how to program a web page and you don’t need to know
how to operate a computer. You don’t even need a computer. We can do it all
for you. We consult with your marketing people to create an international, interactive
image for you on the Internet.
<back to top>
How many times have you been presented with the scenario of a sales brochure
being out date before you're half way through the pile? Or even worse, an error
discovered after you've taken delivery. That's a thing of the past. No more
6 week turn around from conception to proofs. Web pages can be published in
a matter of days and minor changes can be made in a matter of hours. Web pages
are by their very nature dynamic and change constantly. We can even provide
you with remote access to make the changes yourself if required.
<back to top>
The typical web page can cost as little as £100 to £500 to set up - compare
that to the cost of a one edition advertisement in a National Newspaper, let
alone one that’s International. Then there is just the cost of the space as
a small ongoing charge. A DIY page of course can cost just the price of renting
the space - from as little as £10 a month.
<back to top>
Your page will be stored on our server, but can be accessed from anywhere in
the world. And as part of our design service we will create links from other
pages on the Internet which are already attracting the type of person you want
to visit your page.
<back to top>
Because this type of marketing is interactive people can get in touch with
you immediately. This is done through the use of e-mail. It is possible to make
this response interactive and instant through the user of embedded e-mail. We
can provide you with an e-mail address and can fax any responses through to
you. However, if you would like to have a more impressive presence on the web
we can register a domain name for your company. This means that you will get
your own direct address and to the outside world it will appear that you have
your own server without you having to invest thousands of pounds in computer
hardware. More importantly, registering a domain name will mean your company
will be protected so that no-one else can start trading with your name. Even
if you’re not quite ready to use the Internet it may be worth the small investment
involved to protect your name now. Just ask
us and we will check out free of charge whether your company name is still
available on the net.
<back to top>